PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (PPC) across your entire campaign.
Anyone can create a PPC campaign, but creating one that will deliver results requires a great deal of research and analysis. We structure your campaign that will drive the right customers to you.
Effective Keyword targeting. We seek to find the keywords that can help your advertisement thrive without having to spend too much of your budget. By looking at competition and other factors, we make sure you’re reaching your full potential.
Landing Page Selection. When creating a PPC ad, choosing your landing page is very important. We will help make sure that when someone clicks on your ad they are sent to a landing page with a great call to action that will give them the best opportunity to convert. We write ads that entice users to click on them, but also encourage them to transact
Our philosophy is not “set it and forget it”. We continuously optimize your campaigns so that they reach new heights, delivering the best customers at a great ROI.
Solid testing of ads. Our team continuously monitors the effectiveness of the ads to ensure they are running at peak efficiency. We are always looking to raise the bar by A/B testing multiple ads. Reacting to user trends. User trends can help us determine how the ad might need to change in order to be successful. We follow these trends to see where the clicks are happening and how your ad can be revised to take advantage.
We make sure you don’t have to guess when it comes to your PPC campaigns. Whether it’s campaign changes, new user trends, or new data we find from our testing, it’s important you’re kept updated and involved.
Search spend insight. Our team will provide insight into how your search budget is being spent so that you know exactly what you’re getting in return. Conversion data. Knowledge is power. By knowing what ads and keywords drive conversions for your business you are able to make more qualified decisions.
PPC management is an ongoing program focusing on managing the effectiveness of bids, budget and media. Our services are based upon the needs of each client and involve detailed analysis, the use of our PPCToolSet software, and extensive tuning and optimization services. When you work with us, your dedicated analyst will drive the project and provide all changes and recommendations on a technical and strategic level.
Pay Per Click Advertising is an internet model where search engines, advertising networks and other websites use in which advertisers only pay when a user clicks on their advertisement.
Writing engaging ads. One of the most important aspects of a successful campaign comes down to how your ads are written. Keyword performance monitoring. You want to make sure your budget is being used wisely. We create ROI goals and alter bids accordingly based on the keywords that are driving the best conversions.
Generating new customers is important for any business to grow, but generating them cost effectively is just as important. PPC advertising is a great supplement to any SEO campaign.
Data at your fingertips. You will be provided an online dashboard where you will have instant access to all of your important paid search campaign information.